NISSAN LEAF
Everyone knows that the Nissan LEAF is good for the environment, so why are they still not fully committing to 100% electric? Because they have range anxiety, they know that electric will improve and finally they are content with settling for something that might go half way; a Hybrid. But thanks Hybrid, we can take it from here.
What originally started as an idea for an activation and then translated itself to print, our campaign kicked off with something people are familiar with; a letter of redundancy. Taking a friendly approach, we inform Hybrid that drivers are looking for someone who is fully committed to the cause.
Following this print ad the reverse page when then show our second print ad that would introduce the 'Thanks Hybrid' route.
RADIO
Our radio takes this friendly approach again.
TOV: Talking to your friend in the pub